Land Rover unveils a vision of its future at the North American International Auto Show (Detroit Auto Show) in January 2008, with the world debut of the LRX concept – a bold evolution of Land Rover design that indicates the brand’s progressive shift into new areas of the market, while remaining true to its core values. ”The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile SUV with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area give significant gains in fuel efficiency and reduced C02 emissions.
The LRX concept also adopts intelligent power management systems and other technologies first shown by Land Rover in the Land_e concept in 2006. further information on the Land Rover websitephotography © Land Rover
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